The InPulse watch that brand created was too advanced for a market that didn’t see the need for a smart device on the wrist, and the user base never really materialised.) A shining lightīut it’s Migicovsky’s ability to disrupt that leads to the second point - despite never really breaking into the ‘big time’ in terms of sales, Pebble was a small light shining incredibly brightly in a world of big brands spending millions on marketing campaigns to make sure their devices were the most popular. But that company never found huge sales, in part due to the fact the Canadian brand was already in decline itself. (It’s perhaps less well-known that Migicovsky first founded Allerta, a similar smartwatch proposition to Pebble but designed for BlackBerry phones in 2010. It would be easy to write another piece that highlights the cautionary tale of Pebble, a brand that had the world at its feet and investors falling over themselves to acquire one of the hottest tech brands in Silicon Valley and yet seems to have screwed everything up.īut that would miss two key points of this story: firstly, that Migicovsky is a genuinely charismatic and enthusiastic CEO, the kind you can easily see any prospective engineer feeling the urge to sign up to bring a new idea to Kickstarter, a guy that could lead a disruption of an entrenched industry.
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